Adam Levine, the lead singer of Maroon 5, stands out not only for his musical talent but also for his remarkable watch collection. Known for his preference for Rolex watches, Levine’s assortment showcases a blend of contemporary and historical models from the renowned Swiss watchmaker.

In a recent appearance on Hodinkee’s popular video series, Talking Watches, Levine delved into his valuable collection, featuring notable pieces like the Rolex Daytona Ref. 6263 Panda Paul Newman. However, the standout among his timepieces is a modified Daytona referred to as “Neon.”

The Neon project emerged from Levine’s desire to infuse his personality into a gold Rolex Daytona 116508 while maintaining the brand’s iconic style. Collaborating with Artisans de Genève, an independent watchmaking factory in Geneva specializing in bespoke watch customization and restoration, Levine envisioned a one-of-a-kind creation.

The process involved disassembling Levine’s original Rolex Daytona completely. The result, Neon, lives up to its name with a distinctive glowing bezel, rotor, hands, and dial. The dial, crafted from a single block of natural sapphire, features neon green luminescence illuminating the entire dial, while skeletonized subdials showcase the hand-carved skeleton movement.

Other details, such as the glossy white bezel and vintage bakelite finish, contribute to the watch’s unique aesthetic. Twelve neon reference points on the dial and Super-Luminova hands further enhance its distinct personality. The watch houses a highly modified 4130 caliber Rolex movement, with every part meticulously altered by hand.

While Levine’s original gold Rolex Daytona is valued at less than $100,000, the extensive customization by Artisans de Genève reportedly incurred a staggering cost of close to $4 million. Despite the hefty price tag, the meticulous craftsmanship and uniqueness of Levine’s Neon make it a truly exceptional and exquisite timepiece. The question lingers: Is it worth the investment?