As a brand ambassador for Jacob & Co., Cristiano Ronaldo recently visited the company’s flagship store in Saudi Arabia, showcasing his newest watch from the luxury brand. Ronaldo shared pictures of the event on Instagram, displaying the emerald-colored gift he received. The watch, named the “Heart of the CR7 Baguette,” priced at $117,000, features a colored crown, a bezel adorned with diamonds, and an image of Ronaldo behind one of the two pillars.

Ronaldo also shared a picture with Jacob Arabo, the owner of the global luxury company, during his visit to the 220-square-meter store on Olaya Street in Riyadh. This event solidified the relationship between Jacob & Co. and Ronaldo, bringing attention to the football player’s association with high-end watches.

In addition to this, there are plans to launch at least ten new stores globally this year, including ones in Mumbai, Hong Kong, Macao, and Saudi Arabia. Ronaldo has reportedly joined the newly formed Saudi Pro League, adding to the competition for services of another well-known football player.

The report also mentions a remarkable product from Jacob & Co.: a watch with a yellow diamond that costs twenty million dollars, designed for billionaires. Once the extravagant contract is finalized, Lionel Messi might become the first to sign it.