The current trend in luxury revolves around acquiring the largest and darkest items, overshadowing traditional choices like convertible Ferraris. An exemplar of this trend is the heavily modified Rolls-Royce Cullinan by Champion Motoring, recently acquired by Australian NBA star Ben Simmons. This SUV stands out as one of the most imposing vehicles on the road, boasting a 6.75-liter V12 engine, a champagne fridge in the rear armrest, and exquisite bespoke interiors. Interestingly, the RR Cullinan is notably more affordable in the United States, starting at $330,000.

Expressing his gratitude on Instagram, Simmons thanked Champion Motoring for making his SUV extraordinary. These personalized and imposing vehicles showcase a shift in the definition of luxury in the modern era.