Drake’s “Sticky” music video features the unique Project Maybach x Virgil Abloh, an electric off-road coupe created through a collaboration between Maybach and designer Virgil Abloh. The vehicle combines classic design with off-road features, displaying a rugged appearance in the video. Unfortunately, Virgil Abloh passed away just days before the vehicle’s debut due to cardiac angiosarcoma. Despite this, the concept car was showcased at the Rubell Museum in Miami. Directed by Theo Skudra, the music video prominently features the Maybach concept, adding to its exposure. Drake, known for his car enthusiasm, has owned luxury vehicles like Ferrari LaFerrari and Mercedes-Maybach G650 Landaulet. The video’s success underscores Drake’s influence in the music industry.