Doja Cat, among those bringing their respective catalogues to Indio this month for the return of Coachella, has collaborated with BMW for a new campaign that features a custom cover for the automaker’s electric iX Sports Activity Vehicle.
As the official auto partner of the festival, BMW has enlisted Doja and other creatives for a multifaceted campaign celebrating the i4 Gran Coupe and iX Sports Activity Vehicle models. The Planet Her artist collaborated with frequent collaborator Brett Alan Nelson and renowned photographer David LaChapelle on the wrap.
Doja indicated in a statement what fans can anticipate from her Coachella performances.
Doja, who will accompany The Weeknd on a stadium tour later this year, said, “The Coachella performance I’m currently preparing encapsulates everything I’ve done since day one.” “I never enjoy doing the same thing repeatedly. I wish to embrace this rather than avoid it. BMW is an iconic brand, and it is a privilege to work for them. Be on the watch for Doja-inspired rides at Coachella.”
Get a closer glimpse at Doja with this custom wrap commemorating Coachella. Tremaine Emory (who was recently named Supreme’s new creative director), Evan Mock, Nyjah Huston, Dixie D’Amelio, Victor Cruz, and others are also contributing to the Road to Coachella campaign.