Lifestyle

Naomi Campbell and BMW Join Forces for the XM “Dare to be You” Campaign

Naomi Campbell, one of the supermodels whose efforts helped define the term, has revolutionised catwalks and magazine spreads from all over the world of high fashion for decades. BMW’s M division, after more than 50 years of existence, enjoys a comparable reputation in the world of automotive performance. With the introduction of the new BMW XM SUV, two immensely powerful names in their respective industries join forces, and the result is exciting for both car enthusiasts and fashionistas.

The BMW XM, particularly the one that will be co-designed by Campbell herself for BMW’s new “Dare to be You” campaign for the performance SUV, resembles haute couture due to its avant-garde appearance, distinctive details, and daring finishes. However, with BMW’s first M Hybrid drive system pairing a twin-turbo V8 with electric motors for a total of 653 horsepower, and the XM’s status as the first M-exclusive car since the historic BMW M1 supercar, it has a lot more to offer than just head-turning looks, much like Naomi Campbell’s dynamism and influence in the fashion industry. In fact, BMW promises a future Label Red version of the XM that will have an astounding 748 horsepower, making it the most potent BMW M road vehicle ever. The BMW XM is genuinely one-of-a-kind, as it is the product of powerful forces in automotive performance and fashion.